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Alexandra de Roos

Brain Injury Advocate | 2x Nonprofit Founder | Miss Manatee 

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After a traumatic brain injury ended her ballet career, Alex turned her pain into purpose building a national movement for awareness, advocacy, and healing through the power of the arts.

$153K

Raised for Non-Profit Organizations

3x

Lobbied for Brain Injury Awareness in Washington D.C.

35+

Media Features Nationwide

2x

501(c)3 Non-Profit Founder

1,115+

Students and Professionals Reached

The Blue Project Inc. is a 501(c)(3) nonprofit organization which integrates neuroscience and the arts by spreading awareness about traumatic brain injuries (TBIs) and how the arts can aid in healing them.

Traumatic Brain Injuries

2.5 million Americans suffer a traumatic brain injury annually.

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The Arts

The arts, dance specifically, help to facilitate neuroplasticity in the brain.

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Mental Health

1 out of every 5 adults in America experience mental health disorder 

As Seen on

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Miss Manatee

As the reigning Miss Manatee, Alexandra has dynamically utilized her local title to amplify the reach and mission of the Miss Florida Organization while pouring her heart into community advancement. Drawing from fifteen years of personal dedication to the program—advancing from the Sunshine Princess program to competing as a teen and a miss candidate—her service is deeply intertwined with the organization’s historic legacy. 

Alex has seamlessly integrated her brain injury advocacy with her local titleholder duties, working to expand critical resource distribution and supportive care networks across the region. Leveraging her title to drive both state and federal policy conversations, Alexandra has actively lobbied legislators at the Florida State Capitol and on Capitol Hill in Washington D.C., successfully bridging the gaps between local community service and large-scale legislative action on brain injury recovery.

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